Media Management
Here is a mini portfolio displaying my experience with Social Media Marketing and Media Management. I have always had a passion for content creation. I have worked with UCF's College of Arts and Humanities' Marketing Team for two years. Recently, I graduated with a minor in Digital Media from UCF.
Content
Promotional Content
Through my internship at UCF, I was tasked with creating a rehearsal preview video of their production of The Last Firefly by Naomi Iizuka. I shot the footage with my Canon G7X camera and edited the content together. The show proceeded to have a sold-out run in their Black Box space.
Creative Direction
I have directed multiple social media videos and photoshoots. The photo to the right is a snapshot from a photoshoot I directed for the musical Sweeney Todd: The Demon Barber of Fleet Street. These photos were then posted to the @ucfcah page on Instagram.
📸: McKenzie Lakey
Following Trends
I run the @BFAMusicalTheatre account on TikTok. We have found success with a lot of our videos. A great way to find success is through trends. I believe it is important to use trends to further your brand. We used the "Raise your Ya Ya Ya" trend started by @jodielangel for a TikTok. We got to feature one of our voice classes and our professor.
UGC Content
I have made videos on my personal page for other brands, as well. I have worked with brands such as Conair, Harvest Snaps, and BearPaw. The video to the right was made to promote BearPaw's hiking boots. I can incorporate my own personality into videos for other companies.